Privacy Policy

WebMD FIT located at (the "Site" or "WebMD FIT Site") is designed to offer children and teenagers a safe and secure online environment to learn and play in a dynamic and educational environment.

WebMD FIT is a collaboration between Sanford Health ("Sanford") and WebMD LLC ("WebMD"). WebMD and Sanford (collectively or separately, "We", "Us", or "Our") created this Privacy Policy to provide information about privacy, particularly to address any questions from parents of children that use the Site. This Privacy Policy will tell you what information We collect from users of the Site and how We protect that information. This Privacy Policy pertains to this Site only. Please note that WebMD is the sole operator of the Site and any information We collect from users of the Site may only be used by Us in accordance with this Privacy Policy.

WebMD has been awarded TRUSTe's Children's Privacy Seal signifying that this Privacy Policy and Our privacy practices have been reviewed by TRUSTe for compliance with TRUSTe's program requirements including transparency, accountability and choice regarding the collection and use of your personal information. TRUSTe's certification covers Our privacy practices while on the Site. The TRUSTe program does not cover information that may be collected through downloadable software. TRUSTe's mission, as an independent third party, is to accelerate online trust among consumers and organizations globally through its leading privacy trustmark and innovative trust solutions. If you have questions or complaints regarding Our Privacy Policy or Our privacy practices, please contact us at If you are not satisfied with Our response you may contact TRUSTe here.

The WebMD FIT Site is a website developed for children and teenagers. We comply with U.S. privacy laws, including the Children's Online Privacy Protection Act ("COPPA") as We do not collect any "personal information," as that term is defined by COPPA, for children under the age of 13.

By using or accessing the Site, you are agreeing to Our Privacy Policy.

We have organized this Privacy Policy under the following topics:

Part 1: What Kinds of Information Do We Collect on the WebMD FIT Site?

We do not require visitors to provide any personal information to use or enjoy the Site. However, in order to utilize certain website functionality, children and teenagers must provide the information described below and become a registered user.

In order to allow children and teenagers to register for the Site, We may collect certain information during a registration process. For users under 13 years of age, We do not collect any "personal information," as the term is defined under COPPA. For these users under the age of 13, We only collect a nickname (with an instruction not to use their real name as a nickname), password, birth month and year, zip code and a password hint. For users 13 years of age or older, We may collect additional information during the registration process including personal information such as an email address. We will not condition a visitor's participation in any of the Site's functionality on the visitor providing any more information than is reasonably necessary to participate in a specific activity.

We passively collect certain non-personal information through the standard operation of WebMD FIT's Internet servers. This information allows Us to keep the Site running efficiently and to gather statistical information about usage of the Site. The information We collect includes the browser that you use and the operating system you are using. We may also collect other kinds of non-personal information such as your computer's Internet Protocol (IP) address, the number of visits to different pages on the Site and how often a game is played.

A. Social Media Links

The Site may include links to certain social media sites such as Facebook and Twitter buttons. As with any site you visit, these social media sites may collect your IP address and may set a cookie to enable their site features to work properly. Your interactions through these links with any social media sites are governed by the privacy policy of the third party providing it.

B. Contests or Sweepstakes

From time to time, We may provide you the opportunity to participate in contests or sweepstakes on the Site if you are 13 years of age or older. If you participate in a contest or sweepstakes, We will request certain personal information from you. Participation in these contests or sweepstakes is completely voluntary and you have a choice whether or not to disclose this personal information. The requested information typically includes contact information (such as name and address,) and demographic information (such as zip code.) We use this requested information for administrative reasons such as to notify winners and award prizes in connection with the contest or sweepstakes. If the information We collect is used for any other purpose, We will tell you at the time you sign up for the contest or sweepstakes.

We may use a third party service provider to conduct these contests or sweepstakes. The third party service provider will be prohibited from using our users' personal information for any purpose other than to conduct the contests or sweepstakes. Except for these third party service providers, We will not share the personal information you provide through a contest or sweepstakes with other third parties unless we give you prior notice and the opportunity to "opt-out" of having that information shared with such other third parties.

C. Cookies and Web Beacons

We use cookies for the limited purpose of recognizing registered users and communicating a personalized welcome message and data displays based on personal preferences (a "cookie" automatically collects information from a visitor to a website and transfers that information to the visitor's hard drive). The cookies do not contain any personal information.

We use both session ID cookies and persistent cookies. We use session ID cookies to make it easier for you to navigate our Site. A session ID cookie expires when you close your browser. A persistent cookie remains on your hard drive for an extended period of time. We set a persistent cookie to store your password so that you do not have to enter it more than once.

If you reject cookies, you may still use Our site, but your ability to use some areas of Our Site will be limited.

We also use Web Beacons (also called clear gifs) that help us manage content on the Site by informing Us what content is effective. "Web Beacons" are tiny graphics or code that use a unique identifier, similar in function to cookies, and are used to track the online movements of Web users. In contrast to cookies, which are stored on a user's computer hard drive, Web Beacons are embedded on Web pages and are about the size of the period at the end of this sentence. We do not tie the information gathered by Web Beacons to any personal information provided by users.

We use a third-party tracking service that uses cookies and Web Beacons to track non-personal information about visitors to Our Site in the aggregate to capture usage and volume statistics to help us improve Our Site.

Part 2: How Do We Use and Share the Information Collected from Registered Users on the Site?

We use the personal information that a user 13 years of age or older provides as part of the registration process on the Site to respond to the user's questions, provide the user with the specific services that the user selects, send the user emails about Site maintenance and updates, and inform the user of material changes to this Privacy Policy. We will not use any information collected through the Site to provide advertisements to a user based on the user's activity on the Site.

Other than as disclosed below, We do not share any information provided by registered users for any purpose. We may share information provided by users when such sharing is required by law and/or when We believe that disclosure is necessary to protect Our rights and/or to comply with a judicial proceeding, court order, or legal process served on the Site, or is otherwise reasonable to protect someone from possible injury. We may also share information provided by users with service providers who help Us facilitate the features and services offered through the Site. These service providers perform services according to Our requirements pursuant to a contract, which states that the service provider may only use the information We provide to perform functions on Our behalf and may not use this information for their own promotional purposes.

In the event of a corporate change in control of WebMD or Sanford resulting from, for example, a sale to or merger with another entity, or in the event of a sale of assets or a bankruptcy, We reserve the right to transfer your information to a new party in control or the party acquiring assets.

Part 3: Protecting Your Children on WebMD FIT and Other Safety Concerns

WebMD FIT is dedicated to providing visitors with a safe and fun Internet environment to learn in. We have developed a privacy policy that is focused on protecting users of the Site, including a general policy not to disclose a user's identity on the Site, nor to let a user under the age of 13 disclose his or her identity on the Site. Our intention is to adhere to COPPA, the Children's Advertising Review Unit ("CARU") Guidelines for Advertising on the Internet and Online Services, and TRUSTe Children's Privacy Program.

We believe that parents should actively supervise and participate in their children's online activities. We recommend that parents or guardians regularly monitor activity on the Site and implement parental controls accordingly. We have listed links to some helpful Resources.

Part 4: Third Party Sites

We do not endorse, recommend or suggest any website, service or content shared on any third-party website including, but not limited to, any third-party website that is linked from the WebMD FIT Site. If you click on a link to another website, it is important for you to know that the website may have different policies regarding the kind of information it may collect about you and how this information may be used.

We are not responsible for the policies or practices of any third-party website. You should review the privacy policies of other websites you visit or link to from our Site to understand how these other websites collect and use your information. You will need to contact those websites directly if you have any questions about their privacy policies or the information the websites collect and how they use that information.

Part 5: Security

As part of WebMD and Sanford's collaboration, WebMD is responsible for developing and operating the Site. The information visitors provide through the Site is captured and stored securely by WebMD. This information is shared with Sanford subject to this Privacy Policy. WebMD follows generally accepted industry standards and its own best practices to protect the information submitted to WebMD from visitors, both during transmission and once WebMD receives it.

We will retain your information for as long as your account is active or as needed to provide you services. If you wish to cancel your account or request that we no longer use your information to provide you services contact us at We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

Part 6: Changes to this Privacy Policy

We reserve the right to change or modify this Privacy Policy at any time and any changes will be effective upon being posted unless We advise otherwise. If We make any material changes to this Privacy Policy, We will notify you by posting a notice on the Site prior to the change becoming effective. If you are 13 years of age or older and a registered user of the Site, We will also notify you of material changes to this Privacy Policy by email (sent to the email address you used when you registered for the Site). We encourage you to review the Privacy Policy frequently for any changes. Unless stated otherwise, Our current Privacy Policy applies to all information that We have about Our users and their accounts. If you do not accept the terms of this Privacy Policy, We ask that you do not register with Us and that you do not use the Site. Please exit the Site immediately if you do not agree to the terms of this Privacy Policy.

Part 7: Updating/Removing Your Personal Information

If you are 13 years of age or older and are a registered user of the Site, you can correct or update any personal information you have previously submitted as part of registration by logging-in to your account and making the desired change or by emailing Our Customer Support at We will respond to your request within 30 days.

If you are 13 years of age or older and are a registered user of the Site and desire to delete any personal information you have previously submitted as part of registration from our systems, please contact Our Customer Support at Upon your request, we will delete your personal information from our active databases and where feasible from our back-up media. You should be aware that it is not technologically possible to remove each and every record of the information you have provided to the Site from our servers.

If you are 13 years of age or older, We will retain your personal information as long as your account is active or as needed to provide you services. We will also retain your personal information as necessary to comply with legal obligations, resolve disputes and enforce our agreements.

If you elected to receive a newsletter and no longer wish to receive it, you may opt-out of receiving the newsletter by following the instructions included in the newsletter or by emailing Us at

If parents no longer would like their child to participate on the Site, Parents may contact us at to request deletion of the child's account.

Part 8: How to Contact Us

We believe in online safety and welcome any questions or suggestions that you may have. Please Contact Us, send an email, or mail a letter using the information below.

Office of Privacy
1201 Peachtree Street, NE
400 Colony Square, Suite 2100
Atlanta, GA 30361
(866) 788-3097

Last updated: August 29, 2013
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